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"FAMILY_NAMES": {
"1": "Explainer Motion Graphics",
"2": "Branding & Promotional Motion",
"3": "Kinetic Typography",
"4": "UI & Product Motion",
"5": "Data & Infographic Animation",
"6": "Title Sequences",
"7": "Broadcast & Show Graphics",
"8": "Illustrative & Character Narrative",
"9": "Abstract & Experimental Motion",
"10": "3D Motion"
},
"SUBTYPE_NAMES": {
"1.1": "Concept & Mechanism Explanation",
"1.2": "Process & Procedure Explanation",
"1.3": "System & Architecture Explanation",
"2.1": "Brand Identity & Logo Motion",
"2.2": "Product & Service Promotion",
"2.3": "Event & Campaign Promotion",
"3.1": "Text-driven Motion",
"3.2": "Editorial Motion Typography",
"4.1": "UI & Product Workflow Demo",
"4.2": "Dashboard, HUD & Analytics Motion",
"5.1": "Quantitative Data Storytelling",
"5.2": "Structural & Relational Infographic",
"5.3": "Timeline & Geographic Information Animation",
"6.1": "Opening & Title Sequence",
"6.2": "Closing & Credits Sequence",
"7.1": "News & Sports Graphics Package",
"7.2": "Entertainment & Show Graphics Package",
"8.1": "Character-driven Narrative",
"8.2": "Illustrative Scene & Non-character Narrative",
"9.1": "Procedural Geometry & Particle Motion",
"9.2": "Abstract & Formal Motion Experiment",
"10.1": "3D Object & Product Showcase",
"10.2": "Photorealistic 3D Environment",
"10.3": "Procedural & Simulated 3D Motion"
},
"SUBTYPE_FOCUS": {
"1.1": "Explain why a concept holds, how a mechanism works, and what the results are; objects, arrows, labels, or states must carry the explanation.",
"1.2": "Explain ordered steps, inputs/actions, conditions, and the completion state of a process or procedure.",
"1.3": "Explain components, connections, information flow, hierarchy, and system state of a system or architecture.",
"2.1": "Develop brand identity, logo, and visual motifs consistently across a complete expression; an isolated logo reveal is only a motion unit.",
"2.2": "Present product/service value through context, features, and outcomes.",
"2.3": "Communicate a campaign/event theme with relevant time/place/action information and a clear call to action or landing point.",
"3.1": "Let text meaning drive motion and interact semantically with graphics; subtitles merely overlaid on ordinary footage do not qualify.",
"3.2": "Use continuous editorial typography to advance an argument or message while preserving reading order and hierarchy.",
"4.1": "Show interface operations with before-state, interaction feedback, and resulting state.",
"4.2": "Make dashboard/HUD/analytics metrics and state changes traceable and interpretable.",
"5.1": "Use values, units, comparisons, and chart-state changes to form a data story; numbers must be meaningful, not decoration.",
"5.2": "Explain structure through nodes, hierarchy, process, or causal/relational links.",
"5.3": "Place events in time or geographic space and communicate order, location, extent, or change.",
"6.1": "Develop a theme and lead to a work/program title or identity; a one-off title pop is insufficient.",
"6.2": "Order credits/organizations and create a legible, resolved closing sequence.",
"7.1": "Package news/sports identity and information updates; the main work must not be live-action footage.",
"7.2": "Coordinate show graphics, transitions, and identity around entertainment/program content; not a montage of live-action clips.",
"8.1": "Let animated characters' goals, actions, obstacles, and outcomes form a causal story; no live actors or photo cutouts.",
"8.2": "Let an illustrated scene/object change across events to form a narrative; camera push-in on one static image is insufficient.",
"9.1": "Let geometry, lines, or particles follow a developing rule with recognizable variation and progression; a simple isolated loop is insufficient.",
"9.2": "Develop nonrepresentational color, shape, rhythm, or material as a complete formal experiment rather than aimless repetition.",
"10.1": "Present a 3D object/product through form, material, and viewpoint changes, with consistent object identity and a clear purpose.",
"10.2": "Advance content through a computer-generated 3D environment and camera path; photorealism alone does not imply live action.",
"10.3": "Use procedural 3D geometry/material/simulation with interpretable temporal evolution; an isolated effect loop is insufficient."
}
}
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